How to Legally Run Gambling and Gaming Ads on Facebook
You already know that promoting your gambling ads on Facebook is a fair game, it comes with a high return on investment (ROI).
But the big question is, can you get Facebook’s approval to run gambling ads?
Yes, and you can do that without cutting corners.
To avoid the pitfalls that come with running illegal ads on the platform, you’ve got to get written approval from Facebook.
Before diving into how to get approval from Facebook to run gambling ads, you’ve got to understand the dynamics of Facebook and online gambling.
Facebook and online gambling
Just like many American corporations, Facebook is somewhat skeptical of getting involved in any form of gambling business, regardless of the location of such a business. In 2006, the United States legislation made all forms of online gaming illegal. The legislation, to a large extent, made United States corporations skeptical of promoting online gambling and other related businesses.
Now you’ve got a good grasp of the complex dynamics between Facebook and online gambling, here is how to get approval from Facebook to run gambling ads.
READ ALSO: How To Run Online Casino Ads On Facebook
Getting Facebook approval to advertise your gambling business
If you want to place ads for draws, competitions, and other gambling-related businesses on Facebook, you are more likely to get advance approval before placing ads with your advertising account.
The process is quite straightforward, you’ve got to complete the Facebook Online Real Money Gaming application form.
To get approval from Facebook, you’ve got to choose the desired region you would want to target. Also, the domain name comes in handy here, you’ve got to state it.
In the real money gaming (RMG) Questionnaire, applicants will have to explain how unauthorized players will be restricted from accessing their website. Unauthorized players could be those who are not within the authorized territory or underage customers who would want to gain access to their website. Furthermore, applicants will have to explain how their business activity is legal.
Gambling operators who are licensed will have to supply a copy of their license that authorizes their business activity in the region. In cases where the business activity goes beyond what gambling represents, there has to be a written opinion from renowned legal counsel in place. The opinion has to confirm that the business activity within the territory is legal, and that such business can be operated without using a license.
READ ALSO: How To Create Effective iGaming Ad Campaigns
If you would need to obtain a written legal opinion for your gambling product, here is how to go about it.
How well does a fully approved gambling campaign perform?
If you’re skeptical and still contemplating whether getting a written legal opinion for a gambling product is worth it, then you should take a look at this case study. Here we show the mouth-watering results that are achievable when one goes through this hard-to-achieve extremely rewarding process.
After getting your approval, our team of experts at Wealth Ideas will help you run high-converting Facebook ads for your gambling business. Our team not only helps you run high-converting Facebook ads, but they can also put you through the various processes that go into getting written approval for your gambling business.
If you’re still in doubt about how to get approved by Facebook to run gambling ads, get in touch with us for more clarifications.
